The Fenty Beauty brand is one of the most popular beauty brands in this industry. Because it is a beauty brand that claims to produce cruelty-free and vegan products. Here we are trying to find Fenty Beauty’s ethics and navigate the great initiatives of this company.
What is Fenty Beauty (LVMH)?
Fenty Beauty by Rihanna is a USA-based company which is specialized in makeup and makeup brushes. It is offering a wide range of colors and shades for all skin tones. This company promises its consumers to produce products that suit all women. All the cruelty-free products of Fenty Beauty are available on their official website.
Claims from Fenty Beauty
Fenty beauty along with the Fenty skin brand always committed to producing cruelty-free products. This brand claims that it never tests products on animals. It doesn’t use ingredients that are harmful to any animals. Even it doesn’t allow the suppliers to test the products on animals on behalf of this brand. The brand also doesn’t sell products in China that require animal testing.
The authority of the company said about their cruelty-free status, “Fenty Beauty + Fenty Skin does not test our products on animals, nor do we test the ingredients on animals. Our manufacturers do not test our products on animals.” The company also mentioned, “We sell the same products in Europe and the cosmetic regulations in the EU require that we (and our manufacturers) do NOT test products on animals. In addition, we are NOT allowed to use raw materials that are tested on animals for cosmetic purposes.”
However, this company is owned by Kendo which is owned by the animal-tested parent company LVMH. So, this parent company is not cruelty-free. Because it allows some of their brands to test products on animals.
Is Fenty Beauty vegan?
All the products of this brand are not vegan. The brand is producing some special products which are not suitable for vegans. They also claim it officially. The brand said, “A handful of our products may contain ingredients of animal origin, such as beeswax and carmine.” However, Fenty Skin products is a fully vegan line.